What It Does
Opportunity Scoring evaluates every sales opportunity in your pipeline using multi-factor scoring: fit, timing, budget cycle alignment, and competitive signals. Scores are generated automatically from ThinkKits data — no manual input required.
Each opportunity gets a composite score with a factor-by-factor breakdown showing exactly why it scored high or low. Score history lets you track how opportunities evolve over time.
Who It's For
Vendors and sales teams who want data-driven pipeline prioritization. Sales managers use it to focus team effort on the highest-probability deals.
How to Use It
- Open Opportunity Scoring from the sidebar under the Vendor Intelligence Suite.
- View the scoring dashboard with all opportunities ranked by composite score.
- Review the pipeline summary cards showing average score, score distribution, and top-scoring opportunities.
- Click any opportunity to see the factor-by-factor scoring breakdown with data sources.
- Use filters to view opportunities by stage, score range, or territory.
- Export scored pipeline as CSV for reporting or CRM sync.
Tips
- Focus outreach on opportunities scoring 70 or above for the best conversion rates.
- Watch for score increases — a rising score means new buying signals or budget alignment.
- Use the factor breakdown to tailor your pitch: if "timing" scores high, lead with urgency.
Plan Required
Business ($499/mo). Opportunity scoring is a Business-tier feature.
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